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Welcome to Construction Advocates!

Here’s where you’ll find the knowledge and guidance you need to create a better construction experience.


Building a new home or remodeling a treasured older home or cabin can be one of the most exciting and rewarding endeavors of a lifetime. But, as legions of homeowners have found out the hard way, it can also be unnecessarily lengthy, costly, and frustrating.

Steve Northway  The Building Coach®

Steve Northway
The Building Coach®

But, with Steve Northway, a.k.a. “The Building Coach” as your own personal construction advocate, you’re in total control of the design and building process. Just as a financial advisor guides your investment decisions, Steve offers a wealth of knowledge, insight and expertise to help you select the right architect and builder, maximize your budget, maintain timelines, resolve issues as they arise and ensure quality and value.

Steve has more than 30 years of experience in the residential and commercial construction industry. In 1978, he co-founded Nor-Son Construction and in 2006, he co-founded Northway Construction. After building hundreds of custom homes and cabins for clients throughout Minnesota, Steve recognized an opportunity to de-mystify the design and construction process for homeowners. At this point in his career, he finds tremendous joy and satisfaction in helping his clients relax and enjoy the process of designing and building the home of their dreams.